Project Quote

Target Audience | Messaging
What is the primary message you wish to convey to your audience with this site?*
What are your secondary objectives and overall goals you hope to achieve?*
What is your target audience? Is this different from your current profile?*
How does your company differentiate itself from competitors?*
What are the key reasons why customers choose your company?*
Content
What will you be using for content?*
- Existing Content
- Need help with Content Development
- Both existing content and will need content developed
What elements should appear on every page within the site?*
Who is responsible for content approval?*
Technology Needs
What specific technologies would you like to use?*

(e.g. custom applications, forms, RSS feeds, CMS preference, flash, etc.)
Will you have a need for secured transactions? Describe in detail.*
Marketing & Updating
Briefly, what are your short-term marketing goals in the next two years?*
Do you have an existing or planned marketing strategy in mind to promote this site?*
What do you feel is your number one business challenge?*

(e.g. change image, increase customers, promote company, etc.)
What methods of distributing the URL already exist within the company?*

(e.g. change image, increase customers, promote company, etc.)
Do you intend on keeping the site updated with fresh content? If so, who is responsible for providing and updating content?*
Perception
What are three adjectives to describe how the website should be percieved by the user?*

(e.g. conservative, progressive, friendly, formal, casual, serious, experts, humorous, service-oriented, professional, etc.)
How is this different from the current image perception?*
What do you feel is the biggest challenge in getting your image across to customers?*
How is your company currently perceived? Do you wish to carry through the same kind of message through your Web site?*
List any URLs of sites you find compelling. What is most interesting to you about these sites?*
List any URLs of competitor sites. Likes & dislikes? *
Comments

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Website Quote Form

Step 1 of 2

Project Questionnaire

ADMINISTRATION

Target Audience | Messaging

Content

Technology Needs

Marketing & Updating

Perception